One system,
every department
Commander brings parts, service, sales, accounting, and CRM together into a single platform built specifically for dealers, so your team isn’t juggling disconnected tools or forcing generic software to do a job it wasn’t designed for.
Parts
Complete OEM and aftermarket price files are stored directly in Commander and update electronically, eliminating hours of manual price maintenance.
- Parts cross-referencing and comparative vendor pricing across suppliers
- Electronic Parts Catalog (EPC) integration with tag-and-drop functionality: select parts from an electronic catalog and transfer them directly into Commander, no manual entry
- Warehouse Locators show vendor warehouse inventory from inside the repair order, so you can check parts availability while you work
Works with these parts catalogs
- ARI PartSmart
- HLSM Parts Finder
- SnapOn Parts Manager Pro
- Honda iN
- Arctic Cat Parts Pro
- BMW ETK
- Mercury EZParts5
- Huggins Outboard cross-reference
Service
Commander gives you the tools to manage a busy service department efficiently and profitably, from the initial estimate through the completed repair order.
Flat Rate Labor Guide integration covering 3 million labor operations across major OEMs. Tag and drop times directly into the repair order.
- Create and manage estimates and repair orders start to finish, with email estimates for fast customer approval
- Technician calendar for scheduling jobs and a technician time clock to track actual time spent on each job
- Common jobs preloaded for fast, repeatable work
- Color-coded service grid to track job status and workflow at a glance
- Full service history by customer, with support for multiple units per customer
- Text-2-Pay payment links so customers can pay directly from their phone
Sales
Commander gives your dealership control over every unit, from acquisition to delivery.
- Built-in F&I system for new and used inventory: monthly payment, loan term, APR, and financing options calculated instantly
- Generate and print required sales paperwork automatically, including purchase agreements, DMV forms, bank forms, and insurance forms. Enter information once, use it throughout the sale
- Tracks reconditioning costs and adds them to the true cost of every trade-in, so nothing gets lost in the numbers
Accounting
Keep QuickBooks for financial management, and let Commander handle day-to-day dealership operations.
- Commander manages parts, inventory, point-of-sale, repair orders, purchase orders, and unit sales
- Sales transactions and payments post to QuickBooks automatically, eliminating duplicate data entry and manual posting
- Works with both QuickBooks Online and QuickBooks Desktop
QuickBooks wasn’t built to run a dealership. Commander was.
CRM
Commander CRM is a full-featured customer relationship management and digital marketing platform, at a very affordable price.
Communicate with customers, capture and manage leads, schedule appointments, automate follow-up, generate online reviews, track sales opportunities, and much more, all from one system.
- Kenect
- DP360
- Calendly
- DocuSign
Included with Commander Premier Also available as a stand-alone license.
Website chat widget
Engage visitors the moment they arrive. Conversation AI answers questions, collects lead information, and helps customers schedule appointments, with a chat bubble on every page of your WordPress site.
Capture more sales leads
Bring every lead into one place so valuable opportunities stop falling through the cracks.
- Website forms
- Landing pages
- Website chat
- Surveys
- Calendars
- Inbound phone calls
- BRP
- Mercury
- and more
Automatically nurture leads
Stay in front of prospects without manual follow-up. Commander CRM keeps working your leads even when your dealership is closed.
- SMS
- Phone Connect
- Voicemail drops
- Facebook Messenger
- Appointment links
- Product flyers
Online appointment scheduling
A built-in calendar for sales or service appointments, plus automated booking links that let customers pick an available time. No need for Calendly.
Mobile app
Schedule tasks, manage customer activity, and get instant text or email alerts when new leads arrive, so your team responds faster. Available for iPhone and Samsung.
Automated follow-up campaigns
Customized campaigns keep your business in front of prospects automatically, capture responses, and move opportunities through your sales process.
Multi-channel marketing
Reach customers on the channels they use every day. One platform, multiple ways to reach your customers.
- Phone Connect
- SMS/MMS
- Voicemail drops
- Facebook Messenger
Pipeline management
Track every lead from first inquiry through follow-up, appointment, proposal, and close, and see at a glance which opportunities need attention next.
Digital signatures
Send documents for electronic signature right from Commander CRM. No need for DocuSign or another signature app.