Commander CRM
The Affordable Digital Marketing Engine
Commander CRM is a full-featured customer relationship management and digital marketing platform — at a very affordable price.
Eliminate the expense of other CRM products such as Kenect or DP360. With Commander CRM, you can communicate with customers, capture and manage leads, schedule appointments, automate follow-up, generate online reviews, track sales opportunities, and much more — all from one system.
Commander CRM can be licensed as a stand-alone application and is also included with the Commander Premier software bundle.
Create a Website Chat Widget
Engage website visitors the moment they arrive. Commander CRM’s Conversation AI can answer questions, collect lead information, and help customers schedule appointments.
Add the chat widget to your WordPress website so the chat bubble can appear across every page of your site.
Capture More Sales Leads
Bring leads directly into Commander CRM from:
Website Forms • Landing Pages • Website Chat • Surveys • Calendars • Inbound Phone Calls • BRP • Mercury • and More
Stop letting valuable leads fall through the cracks. Commander CRM gives your sales team one place to manage incoming opportunities.
Automatically Nurture Your Leads
Stay in front of prospects without requiring your salespeople to manually follow up with every lead.
Automatically communicate through:
SMS • Email • Phone Connect • Voicemail Drops • Facebook Messenger • Appointment Links • Product Flyers • and More
Commander CRM can continue working your leads even when your dealership is closed.
Online Appointment Scheduling — No Need for Calendly
Commander CRM includes its own built-in calendar system.
Capture new leads and schedule sales or service appointments in one straightforward workflow. You can also send automated booking links that allow customers to select an available appointment time.
Mobile App
Keep your team connected wherever they are.
Use the Commander CRM mobile app to schedule tasks, manage customer activity, and receive immediate text or email notifications when new leads arrive — helping your team respond faster.
Available for iPhone and Samsung devices.
Automate Your Follow-Up Campaigns
Build customized follow-up campaigns that keep your business in front of prospects automatically.
Commander CRM’s multi-channel campaigns help you consistently engage leads, capture responses, and move opportunities through your sales process.
Create Multi-Channel Marketing Campaigns
Communicate with customers through the channels they use every day.
Commander CRM lets you build campaigns using:
Phone Connect • SMS/MMS • Email • Voicemail Drops • Facebook Messenger • and More
One platform. Multiple ways to reach your customers.
Manage Your Sales Pipeline
Know exactly where every opportunity stands.
Commander CRM’s Pipeline Management tools make it easy to track each lead throughout the sales cycle — from the first inquiry through follow-up, appointment, proposal, and close.
Your sales team can quickly see which opportunities need attention and what action should happen next.
Digital Signatures
Send documents directly from Commander CRM for electronic signature.
There’s no need for a separate DocuSign or other digital signature application.
Close More Deals
Give your sales team the tools they need to turn more leads into customers.
Track prospects, manage customer communication, schedule sales and service appointments, monitor activity, and review performance analytics — all from Commander CRM.
Grow Your Business
Empower your sales department with the CRM tools needed to organize opportunities, improve lead response times, automate follow-up, and close more deals.
One powerful platform. One affordable price.
It’s Time to Turn Your Sales Opportunities Into Customers.
Capture More Leads. Follow Up Faster. Schedule More Appointments. Close More Deals.
Commander CRM — The Affordable Digital Marketing Engine.

